Inuara

Arada has unveiled Inaura, an urban fitness-led hospitality and residences
concept, with its debut development, Inaura Downtown, set to launch sales by the end of
January.

Inaura is centred on the concept of kinetic wellness, which aims to integrate
movement, balance and everyday wellbeing into the rhythm of city life.

Designed by renowned Dutch architectural firm MVRDV, Inaura’s first location is a striking
new addition to the Downtown Dubai skyline. Over 200 metres tall and 42 floors high, the
tower’s main architectural feature is a distinctive central orb structure that plays host to a
social and dining space granting residents and visitors a 360-degree view of Burj Khalifa,
Business Bay, and Dubai Mall. The tower responds directly to its setting, moving from active,
city-facing spaces at street level to quieter, more private environments as it rises, reflecting a
curated journey from energy to recovery.

Arada introduces Inaura, a dynamic fitness-led hospitality and branded residences concept,
with a debut location in Downtown Dubai

Inaura Downtown offers luxury hotel and 114 branded residences including triple-storey,
duplex and full-floor residences designed by MVRDV, the tower features a central orb structure, with kinetic wellness embedded in the overall architecture.

Positioned on a permanent Burj Khalifa view corridor, sales at AED1.7bn project to begin this
month
Arada has unveiled Inaura, an urban fitness-led hospitality and residences concept, with its
debut development, Inaura Downtown, set to launch sales by the end of January. Inaura is
centred on the concept of kinetic wellness, which aims to integrate movement, balance and
everyday wellbeing into the rhythm of city life.
Designed by renowned Dutch architectural firm MVRDV, Inaura’s first location is a striking
new addition to the Downtown Dubai skyline. Over 200 metres tall and 42 floors high, the
tower’s main architectural feature is a distinctive central orb structure that plays host to a
social and dining space granting residents and visitors a 360-degree view of Burj Khalifa,
Business Bay, and Dubai Mall. The tower responds directly to its setting, moving from active,
city-facing spaces at street level to quieter, more private environments as it rises, reflecting a
curated journey from energy to recovery.
Inaura Downtown comprises a luxury hotel tower with 114 branded residences – which
includes The Sky Penthouse, a three-storey, six-bedroom home – two duplex, five-bedroom
Sky Villas, and a collection of apartments ranging from one to four bedrooms.
HRH Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada, said:
“Wellbeing today is defined by energy, movement and how we live day to day. Inaura brings
this to life by creating places where physical vitality and urban experience meet. This brand
reflects how people now want to live: connected to their environment and supported by
spaces that foster momentum.”
Ahmed Alkhoshaibi, Group CEO of Arada, said: “With Inaura, we’re bringing together design,
fitness and ritual to build spaces where energy flows through every element and cultivates
belonging. This is the first in a series of kinetic wellness destinations designed to scale
globally, combining rhythm, function and purpose to meet a growing demand for homes and
hotels that prioritise movement, balance and everyday performance